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The Parts of Social Media Marketing No One Talks About
Tweet Following Folks You Shouldn’t No one wants to talk about how building a following can sometimes be really hard to accomplish. That still doesn’t mean you should go around adding folks you don’t...
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How Marketing to Potential Leads Has Shifted
Tweet In the last few years, the approach for marketing a business to its potential customers has shifted from being very one-sided to being a much more collaborative process. There was a time when...
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What to Consider When Creating Personas
Tweet When it comes to marketing, it’s definitely important to understand your buying personas in order to increase your sales. So regardless if your team is sitting down to conduct some interviews or...
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Where to Find Trouble When Drafting Content
Tweet When drafting content for your audience, sometimes it’s a good idea to go looking for trouble. After all, one of your main goals should be to answer common questions and treat what ails your...
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Why Confirmation Emails Are Actually More Important Than You Think
Tweet A lot of organizations host events that require an online registration. Events such as conferences and webinars require interested attendees to submit certain contact information, and in most...
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Homepage Real Estate; Lead Generation in the Foundation
Tweet When it comes to utilizing the pages on your site for lead generation, making the most efficient use of each page’s real estate is one important piece of the pie. There are several areas of the...
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Best Way to Land a Client Testimonial
Tweet Client testimonials are some of the most persuasive types of marketing collateral your organization can have. Those looking to make a buying decision will place a lot of weight on the...
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A/B Testing Checklist For Email Marketing
Tweet Email marketing is one of the most common forms of communication to potential customers when it comes to marketing strategies. Marketing departments spend a portion of their time drafting what...
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Brands Who Know How to Catch Your Eye
Tweet Visual content, it’s one of my favorite aspects of a content marketing strategy overall. Being a visual person myself, I find organizations using Instagram, Pinterest, Vine or YouTube, to be...
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Could Broken Links Be Breaking Your Brand?
Tweet Keeping up with the quality of your site’s internal and external links is no easy undertaking, but it’s one that can’t be avoided entirely if you want to establish the best site possible to...
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